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Why Bakers Choose FlakeMor

The clean-label upgrade from traditional palm shortening.

WHY BAKERS CHOOSE FLAKEMOR®

FLAKEMOR® VS. PALM OIL SHORTENING VS. BUTTER
FEATURE FLAKEMOR® PALM OIL SHORTENING BUTTER
Heart Healthy YES High saturated fat Dairy fat
Trans Fat Free YES NO YES
Saturated Fat LOWER HIGH HIGH
Butter Flavor YES Neutral/bland YES
Performance Consistency EXCELLENT Moderate Variable
Dough Handling EASY Can feel greasy/waxy Softer, harder to control
Puff & Flake Performance EXCELLENT Moderate Good
Cookie Spread Control BETTER CONTROL Moderate Cookies spread more
Yield / Volume HIGHER Lower Lower
Water Content 0% Water 0% Water ~20% Water
Shelf Stability EXCELLENT Excellent Lower
Cost Stability MORE STABLE Volatile Volatile
Sustainability U.S. Soybean Based Palm Concerns Dairy Intensive
Domestic Sourcing YES (USA) Mostly Imported Mixed
Clean Label Appeal STRONG Weaker Strong
Bakery Performance PROFESSIONAL GRADE Commodity Grade Traditional
KEY ADVANTAGES
OF FLAKEMOR®
  • Better structure and less cookie spread
  • Superior puff pastry and Danish performance
  • Lower saturated fat than palm shortening
  • Butter flavor without butter's water-content issues
  • More consistent commercial baking results
  • U.S.-made soybean-based formulation
  • Strong sustainability and clean-label positioning
  • Excellent for laminated doughs, biscuits, cookies, and pie crusts

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Specifically formulated to help bakers create better products with superior performance, a clean-label ingredient panel, and neutral flavor profile without palm oil.

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